Brand strategy
Positioning and direction around your audience, offer, and ambitions.
Brands.
With a point of view.
Strategy, identity, and a visual system that feels unmistakably like you. From the first conversation to the everyday details.
- NjiaPay
- Pack Animals
- Copysmith
- TapOnIt
- Southern California Edison
- Hicap
- Secta5
- GoGov
- Veda
- TopQuadrant
- Wellthy
- Knoetic
- Moz
- The Sauna Heater
- XBuild
- Sparkplug
- Arizona State University
One clear direction.
Every brand touchpoint.
Logo design
A recognizable mark, with the variations it needs to work in the real world.
Visual identity
Typography, color, imagery, and a connected visual language.
Brand guidelines
Clear guidance for using the identity consistently.
Brand applications
Show the identity in context across the agreed touchpoints.
Launch assets
A considered set of files and templates to put the new identity to work.
Distinctive brands.
Built together.
Get clear on the audience, the offer, and what makes you different.
Brand audit
A review of the current identity and opportunities.
Audience notes
A clear view of the people the work needs to reach.
Creative direction
A shared visual direction for the work ahead.
Logo explorations
Focused directions to review and refine together.
Typography & color
Typography & color prepared around the agreed goals and scope.
Brand applications
Brand applications prepared around the agreed goals and scope.
Brand guidelines
Brand guidelines prepared around the agreed goals and scope.
Asset library
Asset library prepared around the agreed goals and scope.
Usage walkthrough
Usage walkthrough prepared around the agreed goals and scope.
The whole project.
The details, too.
We agree on the scope around your goals. Then bring the right specialists together to carry it through.
Brand strategy
Positioning and direction around your audience, offer, and ambitions.
Logo design
A recognizable mark, with the variations it needs to work in the real world.
Visual identity
Typography, color, imagery, and a connected visual language.
Brand guidelines
Clear guidance for using the identity consistently.
Brand applications
Show the identity in context across the agreed touchpoints.
Launch assets
A considered set of files and templates to put the new identity to work.
A clear direction.
A considered result.
The people, the purpose, and what makes you different.
Every touchpoint.
Part of the bigger picture.
One identity, carried through illustration, print, and the details people remember.
From the process.
Into the real world.
Brand identity · Illustration · Print for Pack Animals.
We built a distinctive identity with custom illustration, then carried it across print, signage, and everyday brand touchpoints.
View project
Brand identity · Motion design for Hicap.
We created a connected brand identity, from the logo, color palette, and typography to a playful motion language that brings the mark to life.
View project
Before it goes out.
The essentials, checked.
Scope agreed
Deliverables and responsibilities checked against the brief.
Every format
The agreed screens, sizes, and formats reviewed.
Consistency
Typography, color, and reusable elements checked together.
Files organized
Working files and final assets brought together for your team.
Handover
Guidance and ownership clear for the people using the work.
Final review
The agreed details reviewed before the next step.
Good people.
Great partnerships.
Thoughtful design, down to every detail.
Andrea on building Pack Animals’ identity, illustration, and print with Spring.
Andrea BazettCEO, Pack Animals
Explore more services.
Keep the work connected.
From the first idea to the final build, find the right support for what’s next.
Website design
Clear, considered marketing websites.
Product design
Clear, intuitive digital products. UX and UI, together.
Motion design
Brand motion, films, and explainers.
Creative
Campaigns, social content, presentations, print, and the everyday creative your team needs. A connected visual system across the work on your calendar.
Framer
Marketing websites built in Framer, with responsive layouts and an editing setup agreed around your team.
Webflow
Design and development in Webflow, with reusable layouts, CMS structure, and a considered handover.
A few things
you might be wondering.
Still can’t find
your answer?
Book a call with Tristan and let’s talk it through.
Book a call Or email usWhat does the project include?
We agree on the deliverables, responsibilities, and review points around your goals before work starts.
Can you work with what we already have?
Yes. We review your existing brand, files, content, and setup, then agree on what to keep and what needs attention.
How long does it take?
Timing depends on the scope, complexity, and content readiness. We agree on milestones and a schedule with you first.
How do we work together?
You work with the people doing the work, with regular feedback and a project manager keeping things moving.
What happens at handover?
We bring together the agreed source files, assets, and guidance your team needs for the next step.
Can you support us afterward?
We can discuss ongoing design and development support around your next priorities.
Your next brand chapter.
Let’s make it a good one.
Bring the goal. We’ll help shape the way there.