B2B WEBSITE REDESIGN READINESS WORKSHEET
Suggested planning checks by Spring Studio. Adapt to your project.

Project: ____________________
Review date: ________________
Decision owner: _____________

1. Buyer task
Suggested owner: Marketing lead, with sales input
Named owner: ____________________
Evidence or input: Repeated buyer questions and agreed priority audiences
Link to evidence: ____________________
Ready when: The team can name the question each key page must answer and the intended next step.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________

2. Page and content scope
Suggested owner: Marketing lead
Named owner: ____________________
Evidence or input: Current URL inventory and proposed page map
Link to evidence: ____________________
Ready when: Every current and proposed page has a clear purpose or a documented reason to retire it, with its next action agreed.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________

3. Content approval
Suggested owner: Content owner
Named owner: ____________________
Evidence or input: Content list, approved proof, asset files, and permission checks
Link to evidence: ____________________
Ready when: Each required item has an owner, an approval state, and an agreed delivery date.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________

4. Editing tasks
Suggested owner: Website owner
Named owner: ____________________
Evidence or input: Examples of recurring publishing jobs and reviewer roles
Link to evidence: ____________________
Ready when: The team agrees which tasks editors must be able to complete after handover.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________

5. Lead handoff
Suggested owner: Marketing operations owner
Named owner: ____________________
Evidence or input: Form fields, routing, confirmation copy, and destination access
Link to evidence: ____________________
Ready when: An owner can explain the expected journey from submission to follow-up and how it will be tested.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________

6. Accessibility review
Suggested owner: Design and development leads
Named owner: ____________________
Evidence or input: Agreed requirements, review tasks, and an issue log
Link to evidence: ____________________
Ready when: Review responsibilities and the process for resolving issues are documented.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________

7. Launch and URL ownership
Suggested owner: Website lead
Named owner: ____________________
Evidence or input: Release checklist, any URL map, access, and recovery plan
Link to evidence: ____________________
Ready when: The team knows who checks, releases, monitors, and responds if something fails.
Status (open / needs a decision / ready): ____________________
Next action and date: ____________________