PRODUCT VIDEO DECISION BRIEF

Suggested planning template; adapt to the project.

Viewer and situation: ____________________
Unanswered question: ____________________
Required evidence: ____________________
Treatment (explainer / demo / hybrid): ____________________
Product workflow and claims to verify: ____________________
Approved screens, data, and permissions: ____________________
Placement and required formats: ____________________
Sound, captions, descriptions, transcript, player: ____________________
Next step for the viewer: ____________________
Approver: ____________________
Update owner and review trigger: ____________________