Spring Studio — One-page creative brief

PROJECT / REQUEST
[Name the work and its owner.]

SHARED CONTEXT
[Link to the current audience, offer, brand, and approved-claims reference.]

GOAL
[What should be different when this work is used?]

AUDIENCE + NEXT ACTION
[Who is it for? What do they need? What should they do next?]

MAIN MESSAGE + PROOF
[One central idea. Links to approved claims, examples, or evidence.]

DELIVERABLES + DESTINATIONS
[Exact assets, quantities, channels, formats, and handover files.]

CONSTRAINTS + INPUTS
[Fixed dates, budget or scope limits, supplied copy/assets, dependencies, and who owns them.]

REVIEW + APPROVAL
[One feedback owner, contributors, final approver, and agreed review dates.]

READY MEANS
[The checks that make the work complete.]

OPEN QUESTIONS
[What is still undecided, who decides, and by when?]